So you are thinking that being ignored for a cell phone is a new thing? Not so. See the lady in this picture being ignored by her husband reading the paper. It appears that the paper is more interesting than our lady friend. If our man friend puts the paper down to listen to whatever droll conversation our lady friend has for him, it will certainly put him in a state of FOMO. The only option our lady friend has in this situation is to be more interesting than whatever it is that our man friend is reading. Same is true today. Be more interesting than your companion’s phone. Quite the challenge, don’t you agree?